About Me

Austen Maccherone ✦
Systems-minded UX Designer | SCAD grad turning complex,
high-stakes workflows into intuitive digital experiences.
Core Expertise
Toolkit
Utilized Figma, Adobe Suite, HTML/CSS/JavaScript, and Git.
Team Leadership
Led cross-functional teams from vision to execution, fostering creativity and ownership.
Ethical Design
Prioritized accessibility, inclusivity, and ethical design that honored human dignity and diverse needs.
Stakeholder Communication
Delivered presentations and translated design decisions into clear, actionable insights.
Iterative Design
Applied service blueprinting, journey mapping, and iterative processes to optimize experience flows.
Continuous Learning
Conducted usability testing, competitive research, and stayed current with evolving design trends.
Quick Info
Professional Experience
UX Copywriting Lead & Subject Matter Expert
Hunter Army Airfield x Savannah Airport x SCAD
Savannah, GA
- Led experience strategy for a permanent micro-museum installation at Savannah/Hilton Head International Airport, translating complex military history into accessible, interactive experiences for diverse audiences
- Conducted audience research and developed visitor personas and scenario journeys to guide exhibit interaction design, ensuring relevance for veterans, families, and first-time visitors
- Designed narrative frameworks and contextual artifact storytelling that connect physical artifacts with digital and spatial experiences, improving visitor engagement across six interactive stations
- Collaborated with military leadership, public affairs teams, and airport stakeholders to validate historical accuracy, refine experience scenarios, and align the exhibit with institutional and public communication
Narrative Architect
CVS x SCAD
Savannah, GA
- Directed the narrative and visual storytelling strategy for a SCADpro project designing a retail UX experience that addressed external theft while improving customer satisfaction and store profitability
- Translated intricate research, design systems, and stakeholder priorities into clear, compelling narratives and high-impact presentations for key stakeholders
- Partnered with the UX design and research team to build frameworks for human-centered retail solutions balancing operational efficiency, employee safety, and customer trust
- Used a weighted stakeholder framework to prioritize business needs, delivering a 4.21/5 satisfaction score across key CVS metrics
Lead User Interface Designer
Deloitte x SCAD
Savannah, GA
- Led interface design on a SCADpro project to improve the disaster survivor experience through intuitive, AI-integrated design
- Collaborated with an AI developer and multidisciplinary design team to create a cohesive, accessible, and emotionally supportive digital tool
- Contributed to UX strategy, interaction design, and user flow development to support user needs in high-stress, time-critical contexts
- Presented a functional, real-world humanitarian solution to stakeholders
Community-Led Brand Strategist
City of Atlanta x SCAD
Atlanta, GA
- Partnered with SCAD, SAVI Provisions, IGA, and the City of Atlanta to reimagine a neighborhood grocery store as a community-centered retail hub
- Conducted user research to align place-branding strategy and design solutions with the diverse needs of Atlanta communities
- Designed intuitive signage and navigational design systems that reflect local culture and identity
- Delivered a comprehensive concept balancing functionality, creativity, and accessibility for a major civic initiative
- Presented design outcomes to municipal leaders and industry stakeholders
Sergeant | Army National Guard
15D Aircraft Powertrain Repairer
- Maintain and repair helicopter powertrain systems within strict technical procedures and complex maintenance workflows, ensuring the safety and accuracy required for multimillion-dollar aircraft and flight crews
- Demonstrate leadership and clear communication with cross-functional technical teams by coordinating precision tasks under pressure in high-stakes environments, including work performed atop active aircraft
- Earned a Safety Impact Award for identifying a critical mechanical deficiency during a flight-critical rotor inspection, preventing catastrophic failure and saving a minimum of two lives — the same attention to accuracy and risk reduction that now shapes my approach to product design





