Everlane The App
Discover, Connect, and Shop on Your Terms
Overview
In today's fashion retail space, personalization is essential for standing out and fostering customer loyalty. Everlane's app redefines the in-store experience by combining advanced technology with thoughtful UX design—overcoming challenges like indecisiveness, overwhelming options, and pushy sales tactics.
Role
Product Designer
Focus
In-Store Experience
Why Everlane?
Everlane has established itself as a pioneer in ethical fashion, but staying ahead requires evolving with customer expectations.
Sustainable Leader
Pioneering ethical factories and eco-friendly materials in fashion retail
Radical Transparency
Open supply chain with visible pricing and factory conditions
Room to Grow
Strong foundation ready for digital innovation and enhanced experiences
The Opportunity
While Everlane has revolutionized ethical fashion, today's customers expect more than great products—they want seamless, personalized experiences that respect their time and preferences.
An interactive app experience with easy in-and-out try-on capabilities can bridge this gap—combining Everlane's commitment to transparency with the convenience modern shoppers demand.
The Solution
The app seamlessly integrates into the shopping journey with four key features:
Tailored Recommendations
Curated product suggestions aligned with individual preferences.
Tap-to-View Details
Instant access to product information by tapping items in-store.
In-Store Try-On
Schedule appointments to have selected clothes ready for you.
Seamless Checkout
Quick and efficient purchase process through a digital cart.
User Flow
See how Maya navigates the in-store experience from browsing to checkout.
Smart Browse
Swipe through personalized recommendations tailored to your style preferences and shopping history.
Tap-to-View
Tap your phone on any item in-store to instantly view details, sizes, and styling suggestions.
How It Works
RFID + NFC technology enables seamless product interaction
Each clothing item has an RFID tag. Smart hangers read this data and store it on NFC tags. Simply tap your phone on any hanger to instantly view product details.
Research & Insights
Through user interviews, in-store shadowing, and surveys, I uncovered key themes around shopping behaviors:
Importance of Autonomy
Shoppers want control over their experience without sacrificing guidance when needed.
Challenges of Decision-Making
Indecision and overwhelming options often lead to abandoned shopping trips.
Seamless Tech Integration
Customers want technology that enhances—not interrupts—the in-store experience.
Brand Matters
Sustainability and brand values significantly influence purchase decisions.
Meet the Users
Maya
Primary Audience • Introverted & Methodical
Tech-savvy and Efficiency-focused
- • Data Analyst who maximizes productivity
- • Loves discovering app functions for efficiency
Prefers Minimal Interaction
- • Enjoys luxury without unnecessary conversations
- • Needs space and privacy while shopping
Challenge: Finding well-fitting clothes that meet her style and functional needs without consuming too much time.
Eli
Secondary Audience • Explorative & Indecisive
Exploration and Discovery
- • Unique style, likes sustainable fashion
- • Wants a free-flowing shopping experience
- • Prefers dynamic, visually engaging interfaces
Autonomy with Light Guidance
- • Enjoys casual interactions but dislikes pressure
- • Wants to preview items without commitment
Challenge: Indecisive and needs the space to change his mind. Can tap items to view details, add to cart, try on, or dislike.
Iteration
Swipe Gestures → Buttons
I experimented with swiping interactions for Smart Browse, but during user testing, the hidden gestures weren't intuitive enough. Users didn't discover the swipe actions naturally.
💡 Key Learning: You can't rely solely on hidden interactions. Users need visible affordances to understand available actions.
As a result, I switched to explicit buttons. Despite this pivot, I found the process of refining these interactions quite enjoyable.
Maya's Flow
Upon Arrival
Maya arrives and heads to the dressing room. Her clothes are hung inside the room. She sees 2 hanger options and 3 buttons.
As she tries on items, her phone notifies her to confirm "Add to Cart" selections, while "I'll Pass" items are automatically removed, keeping her cart organized.
2 Options for More Items
If Maya wants more items, she can edit her fitting session in the app (workers place items outside the room) or press "Request Assistance" to have a worker help her privately and seamlessly.
In and Out!
Maya is in a rush to catch her flight. She's filled up her cart in the app and is done shopping. The hangers added items for her—she just had to confirm, present her app, and bring items to checkout.
After checkout, the app prompts her for feedback on her experience and declined items. She reviews a pair of jeans—she prefers straight leg that extends smoothly from her hips.
Reflection
Key Takeaways
- •Hidden interactions need visible cues. Swipe gestures felt natural to me but weren't discoverable for users. Explicit buttons solved this.
- •Designing for opposite personas (introverted Maya vs. explorative Eli) created a more flexible experience that serves diverse needs.
- •Figma interactions are powerful for prototyping—refining the Smart Browse animations was one of the most enjoyable parts of this project.
Personalization in retail isn't about replacing human connection—it's about giving customers control over when and how they engage.
Explore More Projects
Check out some of my other work in UX design and product development.
Chiron
Real Roads. Real Learning. Real Smart. An in-car AI system revolutionizing driver's education.
FARA
Clarity in Chaos - AI-driven firefighter accessory enhancing vision and communication.
Fingerprinted Food Dispenser
My Snacks, Not Yours - A humorous solution to snack theft using biometric authentication.